“Sack of the Year” 2010
The pheasant beats them all
At the 4th international Mühlenchemie symposium “Future of Flour” an “Oscar” for the finest flour sack motif was awarded for the first time.
At the end of the two-day information marathon, Volkmar Wywiol, the founder of the museum and managing partner of Mühlenchemie, presented the “Flour Sack Award” newly established by him. The aim of this competition was to find the most attractive motif with a historical, regional or milling background. Three mills from Mexico, Russia and the Lebanon reached the final round; the winner was the mill Harinas del Sureste from Mexico, with a picture of a pheasant.
In his laudatory speech Volkmar Wywiol showed his delight at the deep significance of the motif: “The pheasant with its brightly coloured plumage is a bird that is often found wild in the Mexican state of Yucatán. It is so common there that it is regarded as typical of Yucatán. So in the whole of Mexico, Yucatán has become known as the “land of game and pheasants”. In the Middle Ages the pheasant was initially seen as a symbol of luxury and high living; later, it came to be regarded more and more as a prestigious delicacy. By using this motif typical of the region, the mill appeals to the feelings of identification and pride of the people of Yucatán. Customers from other regions associate it with history and prestige.”
